Boeing Should Not Get Coronavirus Stimulus Funds
Accounting for Coronavirus Risk

Building a Sustainable World After COVID-19

Promoting the Common Good

We need to start thinking about the role of business in a more ethical society as we come out of the coronavirus outbreak. How will they better the world we all live in? Issues related to corporate social responsibility have come into full view during the COVID-19 pandemic. The guest post by Haydee Robinson that follows addresses these points through the lens of sustainability and creating a more caring world.

Our global coronavirus pandemic is fundamentally a humanitarian crisis. Trying to contain the virus and support the people most impacted have become the world’s primary focus.

As business leaders, we have a responsibility to look to the future and analyse how to pandemic and global recovery impacts the future of sustainable development.

In this article, we will review the five themes that businesses will need to consider when establishing their place as an example on sustainability:

  1. Resilience

This is going to be crucial to emerging businesses. It has been disappointing to see lives being gambled because of worldwide deficiencies of basic clinical and wellbeing gear, including low cost masks.

The failure to plan for the pandemic has unmistakably exhibited the significance of resilience. Our systems have capacity to foresee, adapt and adjust.

“Our response to climate change is also going to require resilience in the future, where increasing temperatures seem now to be inevitable,” says Michael Roberts, a data analyst at Draftbeyond and Lastminutewriting. “Companies must succeed in making plans for environmental change, or they will risk more despair and tragedy.”

Our people group and organizations must prevail with regards to making arrangements for and adjusting to environmental change or hazard further misfortune and disaster.

  1. Improvements

Business leaders around the world are dashing to execute financial improvements and boost economic support to keep people, organizations, and economies out of hot water.

In addition to supporting the quick implementation of these measures, we should be sure to manage the process so that they are manageable and don’t lead to a higher-carbon future in the long term.

During times of high unemployment and low interest rates, we are best placed to invest in low-carbon infrastructure and the transition to clean energy.

  1. Disparity

During any time of global crisis, inequality becomes more magnified. This pandemic is no exception, as we can see this unprecedented shock hits the poor communities the hardest.

“Over developed countries, key workers on the frontline are the ones exposed to the virus the most and yet also least able to manage the financial impact,” explains Nigel Corbett, a business writer at Writinity and Researchpapersuk. “We must immediately look to help these countries at the G7 and G20 so that they can finance the flattening of the pandemic curve. Over the long-term, our efforts should increase so that we can build sustainable financial systems, including investment and fairer trade agreements.”

This is the moment to strengthen the fabric of our society. Businesses must call for increasing protections for the less privileged, like living wages, insurance and health care.

  1. Collaboration

One lesson that we can learn from this crisis is that companies cannot solve global challenges alone. Where we lack collaboration, such as in the worldwide race to develop a vaccine, no-one wins.

This is a lesson that we can learn in relation to climate change. Issues like water shortages, deforestation and pollution need to be faced together with all countries rising above self-interest and looking after the collective.

Companies may find this challenging as they will have to collaborate with groups that may have competed with them in the past. We need to place sustainability as a priority above competition, as there will be no profits in a planet without people. CSR

  1. Purpose

We are seeing a light being shone on the purpose and behaviour of specific companies.

Where we see organizations trying to put profits first, it will inevitably lead to a loss for the collective by degrading our people and the planet around us. For example, firms like Starbucks that kept their cafes open as long as possible to push sales put their employees and customers at high risk of catching the virus.

The plastics lobby are working on overturning the single-use plastic bags ban, which would have a huge impact on the planet, by implying that there are public health concerns to reusable bags. This single-minded focus on the profits needs to be replaced with a group effort to put people and planet at the forefront. Companies can achieve this by taking a deeper look at their purpose and examining why they do what they do. If they do not prioritise this in their long term plans, they may find the increasingly self-aware consumer base taking their money elsewhere.

Haydee Robinson works as a marketing specialist for both and Her specialism is helping clients to build a personal and professional brand for the fast-changing marketplace.

Blog posted April 9, 2020 by Steven Mintz, aka Ethics Sage. Visit his website for more information: